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5 Powerful Ways To Use Corporate Wall Graphics In Your Business

The interiors of a business are forever changing and many corporations are converting their bare walls into their company’s vision. Create interest and visual drama on blank wall space with our corporate wall graphics. Our eye-catching designs will help promote your business and reinforce your branding.

Corporate wall graphics show a business’s professionalism and are extremely versatile. They can help motivate and inspire your employees; creating a positive company culture. These vinyl wall decals can also work to connect your clients to your brand. Here’s five ways these custom vinyl graphics can be used in your business:

  1. Vinyl Wall Graphics Will Market And Brand Your Business

Make an entrance, or rather, let your entrance make an impression on your customers. Custom vinyl wall graphics placed in your lobby will market and brand your business before the customer has barely stepped foot in the door.

The lobby of your place of business is a crucial and key area for making a good first impression. Beautifully displaying your company name and logo with a custom wall graphic will make a great, lasting first impression. A prominent wall decal featuring your company name and logo will:

  • Welcome clients
  • Create instant brand recognition with customers
  • Allow job applicants to visualize what it’s like working for your company
  1. Feature Your Mission Statement And Core Values with Custom Wall Decals

Most businesses display their mission statement and core values where everyone, both employees and customers, can see it. Presenting your mission statement and core values with a custom wall decal will let your clients, visitors and employees know exactly what your company is all about. It also helps remind your employees of their purpose. Vinyl graphics are perfect for displaying your business standards in the conference room, lobbies, work areas, hallways, break rooms and every blank space in between.

  1. Incorporate Your Company History Or Timeline In Your Vinyl Decals

The latest trend for sprucing up blank office space is displaying your company’s timeline using vinyl wall decals. Not only does it create interest, but it also reminds viewers of your corporate beginnings. Utilize this otherwise wasted space to highlight your business’s growth and increasing success over the years.

  1. Culture Wall Graphics Will Motivate And Inspire Your Employees

Create a more fun and exciting work environment. Displaying your corporate message with wall graphics that reflect your unique company culture will motivate and inspire your employees. Let your wall graphics serve as a constant reminder of your company culture every day as they walk past it. It’s like a permanent pep talk for your team!

  1. Merchandising Wall Graphics For Your Products

Help your brand create a lifestyle with wall graphics featuring bold visuals. If your company sells sports equipment, feature vibrant, larger than life imagery of athletes performing the various sports using the very equipment you’re selling.

Merchandising wall graphics help show off and draw attention to your products. You can also use them to showcase new products to clients and customers.

Why Use Professional Vinyl Graphic Installers

With endless options, trying to decide what to feature in your wall graphics can be difficult, but installing the graphic doesn’t have to be. It’s important to use professional vinyl graphic installers. Installed Graphics uses experienced 3M Preferred vinyl graphic installers to ensure your graphic is put up smoothly with a professional appearance.

Our wall graphic installation will give you the exact look you’re envisioning with consistency and precision. We promise your custom vinyl decal’s appearance will be as smooth as your Installed Graphics experience! Contact Installed Graphics to get the job done right the first time! Give us a call today at 314-872-3100 or email us at http://installedgraphics.com/contact/.

 

 

 

Tips On Effective Trade Show Displays: Stand Out On Expo Floor

Trade shows are a fantastic place to generate leads and find prospects. However, competition is stiff considering your sharing the floor with potentially hundreds of similar businesses all vying for the same consumer attention. You need to have a trade show-stopping display to get noticed.

Our custom trade show displays are a surefire way to help your company break out of the ordinary at your next event. Here’s our top tips for an extraordinary, effective trade show exhibit:

  • Stop traffic. A creative professional trade show display should attract attention to the point that people willingly stop to take it all in and ask questions.
  • Whitespace is a good thing. It improves readability and gives the display an overall professional look and feel. You only have three seconds to grab the consumers’ attention before they move on to the next. White space actually works to break up the clutter and provides a refreshing, clean dimension to your display.
  • Colors that contrast. Use colors that contrast each other while incorporating your brand and logos. Contrasting colors are easier to read. It’s also important to utilize your brand colors and logo throughout your display design. This works to create brand recognition among trade show attendees.
  • Skip the decorative fonts. It’s tempting to use a unique, detailed font to stand out, but it will actually work against you; majorly hindering the trade show exhibit’s readability. Unusual fonts can also appear unprofessional.
  • High quality images. You’ll want your custom trade show display to feature beautiful, sharp-looking images. Since the images will be printed in large format, it’s imperative that they are high quality and high resolution for the best possible results. If not, you could end up with fuzzy and blurred images that won’t convey the outstanding, professional business you represent.
    These striking images should work to tell your company’s story and help your audience to feel a connection with your brand. Keep your brand’s story in mind when selecting the images for your design.
  • High quality materials. Utilizing the best materials will create a better looking trade show exhibit overall. The graphics will appear more pristine. The display will look solid and professional, which is exactly what you want to reflect on your business.
  • Avoid clutter. Trade shows can feature hundreds of booths and produce thousands of attendees. Consider the layout and flow of your display to best attract potential consumers and move them through your exhibit. You’ll want to avoid clutter. It’s uninviting and only adds to the chaos. Your trade show display should appear informative and in control.

Secure A Strategic Location For Your Trade Show Exhibits

Location, location, location. It’s the top rule in real estate and it rings true for trade shows, too. Increase maximum exposure by securing a spot in a high traffic area versus tucked away in the very back corner of a massive convention center.

If this placement proves to be too expensive, you might consider sharing the space with another business and splitting the cost. Some of the prime trade show locations include spots close to the concession area, restrooms or at the end of the rows which are exposed to tons of passersby.

Installed Graphics Creates And Installs Custom Trade Show Displays

Installed Graphics are professionals in creating and installing custom trade show displays. We employ experienced 3M Preferred installers that provide top of the line service. We are proud of our reputation nationwide for creating and installing unique, custom trade show displays.

Stand out from the sea of business booths by contacting Installed Graphics for your next custom trade show exhibit and installation. Call 314-872-3100 or email us at http://installedgraphics.com/contact/.

Secure a strategic location for your trade show display
1. High traffic areas
2. Close to concession stands or bathrooms – always a crowd there
3. End of rows

How Retail Barricade Graphics Walls Boost Your Business

Nothing arouses curiosity quite like an appealing retail barricade touting that a new business is coming soon. Pre-occupied shoppers stop to take notice, make note of the opening date and rush home to tell their neighbors, friends, family, the mailman and anyone else they can, the “news.” They might even take to their social media accounts to spread the word that they were the first to know about the new business coming to the area. Everyone loves to be “in the know” —especially when it affects and benefits their community.

Retail barricade graphics walls, when placed in your storefront, create brand awareness and reach your targeted audience; all while you meticulously prepare for your opening day. The barricades also work to build anticipation for your store opening. They’re functional and provide low cost advertising.

These versatile barricades can also be used to create a temporary wall or space, to direct the flow of traffic within your store, hide ongoing construction, or create an interesting and unique space at a tradeshow. Utilize these barricades to market your business and gain future customers. Here are some of the types of barricade walls we offer:

Shopping mall barricades – How better to advertise your new business than in the very space where your new store will reside? It gives you the ability to reach your target demographic: shoppers that already enjoy shopping at that location. Create a buzz about your new store while hiding all the prep work happening behind the barricade walls.

Construction barricades – Cover the chaos of a construction project behind a clean and sharp-looking barricade promoting your business.

Trade show barricade – Create a space that is uniquely yours and stand out from the other tradeshow booths. Using a tradeshow barricade makes your business look innovative and established. It will help you attract potential prospects and generate new leads.

Construction Barricades Promote Your Brand And Business

 Hide unsightly construction messes while you’re updating your space with our smart-looking construction barricades. Start building your brand before you even open for business. You can also use construction barricades to feature your logo and branding to complement your marketing efforts. Highlight useful information about your store, products you’ll offer and services you’ll provide once open. Doing so will help create excitement about the newest store on the block!

Shopping Mall Barricades Build Excitement

 Imagine your store is still weeks away from opening, but there’s already excitement stirring. Shopping mall barricades work to inform your target audience which store is coming. They also help promote your brand’s identity to create familiarity with consumers and create a buzz about your business.

You can also announce the opening date on the barricade to ensure your grand opening is just that—grand! Consumers love to be in the know and will share by word-of-mouth and on social media about a new business.

Build Your Brand With Barricade Walls

 Customized barricade walls build your brand before your store even opens. Barricades covered in attention-grabbing graphics with your business name and logo work to create brand recognition. Consumers will feel like they already know your exceptional brand before you can even hang the open sign in the window.

Branded barricades will also help you gain repeated exposure to potential consumers. Think of it as a miniature billboard promoting your brand to shoppers as they stroll by. These barricades are a perfect way to set up your store until the big reveal.

Hire Professionals To Create & Install Barricade Graphics

Using custom barricade walls is a smart business choice. However, the biggest mistake businesses make is not hiring professionals to create and install barricade graphics. Poor design elements won’t attract the attention you’re seeking. At Installed Graphics, we’re known for creating barricade graphics that stand out from all the crowded storefronts and draw attention to your brand.

We utilize durable and high quality materials so your graphics will last and continue to look as professional as your company. We promise smooth, flawless installation without creasing or unfinished edging. All our installations are performed by Preferred installers. This means we are completely professional and adhere to extremely high standards. We ensure the best experience possible, from selecting your eye-catching design to quick, seamless installation with friendly service.

Get a head start and get your company noticed before it’s even open for business. Give us a call today at 314-872-3100 or contact us at http://installedgraphics.com/contact/.

 

 

Print It Big! Featured in Big Picture Magazine

Installed Graphics and Print It Big! are both new divisions of the St. Louis-based company, Kopytek. We are excited to announce that Print It Big was recently featured in the ‘Digital News’ section of the online magazine, Big Picture.

Print It Big! serves the printing market both locally and nationally.  Their wide-format print services range from printing rigid boards, synthetic materials all the way to flexible vinyl for walls, vehicles, and windows.

President of Kopytek, John Peterson, says, “Digital, personalized color continues to dominate our growth, and customers are demanding higher quality visuals to promote their branding” and that’s exactly what Print It Big! delivers – high-quality digital prints to promote your brand in the most personalized way!

 

Click here to read the full article on Big Picture magazine.

Kopytek, Inc. announces the formation of Installed Graphics, Inc. and PRINT IT BIG!

Kopytek forms Installed Graphics and Print It Big

Kopytek, Inc. announces the formation of Installed Graphics, Inc. and new

PRINT IT BIG! Division

 

Installed Graphics, Inc., a division of parent company Kopytek, St. Louis, Missouri’s premier digital printing company, provides installation nationwide. We proudly provide the highest quality graphics installation available. Installed Graphics, Inc. services the retail, convenience store, fleet, and experiential industries, and operates as a separate entity, both on a wholesale and commercial level.

We are Lowen’s preferred installers, and offer installation to other printers, sign companies and franchises, as well as corporations throughout the U.S. Installed Graphics also operates an on-site installation fleet facility at two locations in St. Louis, Missouri.

Kopytek President John Peterson notes, “Our clients rely on us for quality wide format printing because of our many capabilities and our ability to deliver. It was a natural extension of our business to provide the highest quality graphics installation available.”

We are also proud to announce that Kopytek, Inc. has added a new division, Print it Big!, to better serve the growing wide format market, both regionally and nationally. Coupled with Kopytek’s printing assets, Print it Big! has made an additional $2,000,000 investment in the wide format market segment, which encompasses rigid board and synthetic materials, as well as flexible vinyl for wall, vehicle and window applications.

Our customers’ need for wide format printing in their packaging, sales and marketing efforts was recognized. Print it Big! has partnered with leading manufacturers, including Hewlett-Packard, Fuji, and Veritiv to bring the highest quality equipment and substrates currently available to the St. Louis marketplace and surrounding region to accommodate those needs. This means our clients will be able to produce large, durable, high quality visuals with digital, personalized color to help promote their branding.

As Peterson stated, “Printing has moved far beyond paper and ink and has come to mean any visual on any substrate.”

That’s why we are so excited to bring this high-end service to our growing list of clients. Print it Big! enables our customers to create flawless prints on 5’x10’ boards up to 2” thick, and flexible material, including vinyl, fabric, magnetics and styrene up to 10’ wide and 600’ long.

We are committed to providing our clients with the best equipment, marketing and service.

For more information about Kopytek, Installed Graphics, Inc. or Print It Big!, visit us online at: www.kopytek.com, www.installedgraphics.comwww.printitbig.com

How Effective Is Using Vehicle Wraps For Advertising Your Business?

Fleet Vehicle Wrap Effectiveness

You could have the potential to advertise to thousands of consumers just by performing the simple task of driving down the road. Vehicle wraps make it possible for everyone to see your brand and learn about your business. In fact, 47 percent of 18-34 year olds, also known as millennials, easily remembered vehicle wraps with businesses and their brands, according to Cox Communications.

Vehicle wraps are one of the cheapest forms of advertising and effortlessly places your brand in front of numerous potential customers. The Outdoor Advertising Association of America (OAAA) states that more than 95 percent of Americans are reached by media targeted vehicle drivers and passengers. Need more proof? By wrapping just one vehicle, it’s estimated that the vehicle wrap will get 30,000-80,0000 impressions per day. If you had a fleet of five vehicle-wrapped cars on the road, you would have the ability to attain more than 150,000-400,000 impressions per day.

Is Advertising On Vehicles Cheaper Than Traditional Advertising?

Business owners might assume that reaching thousands of consumers while putting forth so little effort would be costly. Arbitron Inc., a consumer research company, analyzed the cost per thousand impressions (CPM) for traditional advertising methods, such as newspapers, magazines, radio, television and outdoor signage compared to vehicle wrap advertising. Here’s the results:

1. Television advertisements cost $23.70 CPM
2. Advertising with a magazine cost is $21.46 CPM
3. Advertising in a newspaper cost is $19.70 CPM
4. Outdoor signage advertising cost is $3.56 CPM
5. Radio Advertising cost is $7.75 CPM
6. Advertising on vehicles with a auto wrap cost $0.35 CPM

At $0.35 cost per thousand impressions, advertising on vehicles is the most affordable option. Companies are getting away from traditional advertising methods in favor of new, innovative and experiential advertising options that are more successful at breaking through the visual clutter.

Maximize Your Rate Of Return On Vehicle Wrap Advertising

The ultimate goal of any advertisement, apart from getting your company’s name out there, is increasing sales. You want the vehicle wrap to catch your audience’s eye while also performing effectively. Below we share some ideas to ensure a successful auto wrap advertisement:

  • Whether the vehicle is on the highway, in a parking lot or sitting in a traffic jam, it’s imperative that the vehicle wrap advertising is clear and concise. Since they are often viewed while on the road or from a distance, the design and text should be easy to see and read quickly. The worst thing to do is cram too many design elements and text making it too difficult to read. Here’s some extra tips to improve your wrap’s readability:
    • Make sure your phone number and the text are large enough to see from a distance.
    • Don’t use a typeface or font that is hard to read. Select a simple text without too much detail.
    • Use contrasting colors that are easy to see from a distance.
    • Plenty of time is spent sitting in traffic jams and at stoplights. Make the most of it by advertising on the back of the vehicle to reach drivers sitting behind you.
    • Providing information about your business is beneficial, but the ultimate advertising goal is to create consumer engagement. Your graphic should include a call-to-action phrase to motivate the customer to call, visit, schedule an appointment or make a purchase. Some phrases to use are:
      • Call us!
      • Visit our website.
      • Come to our location
      • Sign up today!
      • Follow us on social media!

• As a business owner, you are always looking at the bottom line. The same applies to your advertising dollars—you want to ensure it was money well spent. You can track your progress a couple different ways. You can use a separate 1-800 phone number used only on the vehicle wrap. This will help you record how many calls were generated from the wrap. You could also create a new landing page on your website, placing the new URL on the graphic. Then you could monitor how many visitors that URL received with Google Analytics.

Tracking the success of your auto wrap while enticing your customers by listing a special discount lets everybody win. Provide a special promotion only shared on your vehicle wrap. Take advantage of the increased sales and track how many times that discount was used. Verbiage for the special promotion could include:

  • Mention where you saw this vehicle and SAVE! (This also adds a geographical tracking element)
  • Save 10% by using this code!
  • Receive a complimentary gift by scheduling an appointment with us!

• Finally, tell consumers how your service can make their lives easier and solve their problems. For instance, if you provide 24/7 service, make sure to mention that on your auto wrap, especially if your competitors don’t provide the same working hours. Companies that provide remote auto or pick-up and delivery services should feature that information on their vehicle, solving a problem for consumers without means of transportation.

It’s important to tell your audience what sets your business apart. If you guarantee same or next day service, share that with them. Adding a personal touch is another great way to help you stand out. Personalize your business. Put a face on your business (literally) by adding an image of the business owner or driver to the wrap to make it even more memorable.

If you’re ready to utilize an attention-grabbing, cost-effective vehicle wrap for your car, truck, van or fleet, please call us at 314-872-3100 or email us at http://installedgraphics.com/contact/.