Trade shows are a fantastic place to generate leads and find prospects. However, competition is stiff considering your sharing the floor with potentially hundreds of similar businesses all vying for the same consumer attention. You need to have a trade show displays to get noticed.

Our custom trade show displays are a surefire way to help your company break out of the ordinary at your next event.

Here’s our top tips for an extraordinary, effective trade show exhibit:

• Trade show displays should stop traffic. A creative professional trade show display should attract attention to the point that people will stop to take it all in and ask questions.
• Whitespace is a good thing. It improves readability and gives the display an overall professional look and feel. You only have three seconds to grab the consumers’ attention before they move on to the next. White space actually works to break up the clutter and provides a refreshing, clean dimension to your display.
• Colors that contrast. Use colors that contrast each other while incorporating your brand and logos. Contrasting colors are easier to read. It’s also important to utilize your brand colors and logo throughout your display design. This works to create brand recognition among trade show attendees.
• Skip the decorative fonts. It’s tempting to use a unique, detailed font to stand out, but it will actually work against you; majorly hindering the trade show exhibits readability. Unusual fonts can also appear unprofessional.
• High-quality images. You’ll want your custom trade show display to feature beautiful, sharp-looking images. Since the images will be printed in large format, it’s imperative that they are high quality and high resolution for the best possible results. If not, you could end up with fuzzy and blurred images that won’t convey the outstanding, professional business you represent.
  These striking images should work to tell your company’s story and help your audience to feel a connection with your brand. Keep your brand’s story in mind when selecting the images for your design.
• High-quality materials. Utilizing the best materials will create a better-looking trade show exhibit overall. The graphics will appear more pristine. The display will look solid and professional, which is exactly what you want to reflect on your business.
• Avoid clutter. Trade shows can feature hundreds of booths and produce thousands of attendees. Consider the layout and flow of your display to best attract potential consumers and move them through your exhibit. You’ll want to avoid clutter. It’s uninviting and only adds to the chaos. Your trade show display should appear informative and in control.

Contact us for a quote on your trade show graphics.

Trade Show Exhibits: Secure A Strategic Location

Location, location, location. It’s the top rule in real estate and it rings true for trade shows, too. Increase maximum exposure of trade show exhibits by securing a spot in a high traffic area versus tucked away in the very back corner of a massive convention center.

If this placement proves to be too expensive, you might consider sharing the exhibit space with another business and splitting the cost. Some of the prime trade show locations include spots close to the concession area, restrooms or at the end of the rows which are exposed to tons of passersby.

Secure a strategic location for your trade show display
1. High traffic areas
2. Close to concession stands or bathrooms – always a crowd there
3. End of rows

Installed Graphics Creates And Installs Custom Trade Show Displays

Installed Graphics are professionals in creating and installing custom trade show displays. We employ experienced 3M Preferred installers that provide top of the line service. We are proud of our reputation nationwide for creating and installing unique, custom trade show displays.

Stand out from the sea of business booths by contacting Installed Graphics for your next custom trade show exhibit and installation. Call 314-872-3100 or email us at https://installedgraphics.com/contact/.