Month: December 2019

Large Format Printing Guide For Letter Visibility & Distance

Large Format Printing Guide For Letter Visibility & Distance

Large format graphics will not help your business if the letters on the sign cannot be viewed by your audience. Large format printing can ensure that the desired marketing message of your wide format printing banners or signs is the largest and easiest to read aspect of the sign or banner. As a rule, the letters on the large format graphics need to be printed in a size that provides ease of reading by the intended audience. Large format printing makes sure the letters are easy to read whether the sign or banner is being viewed up close or at a distance. In general, letters on wide format printing materials should be approximately one inch tall per ten feet of viewing distance.

Large Format Graphics & Signage Factors

Here are some of the most important factors to keep in mind for signage with large format graphics:

  • The letters should have a good amount of thickness as thinner letters are often harder to read. In addition, a simple bold font on large format printing can make the letters stand out.
  • White space is the open area that surrounds the copy. In general, the copy should be around 40% of the sign while the remaining 60% should be white space. The open white space on the wide format printing gives the words “room to breathe” and makes the copy easier to read and stand out on the sign.
  • Kerning is the space that is located between the letters. Take care with the spacing of the letters to make sure they are not too close together or too hard to read.

Letter Size Formula For Large & Wide Format Printing

When it comes to determining the perfect size for letters, there is actually a letter-size formula for large and wide format printing that helps determine the ideal size of the letters. The letter size formula for the letter height is:

The Letter Height (in inches) x 10 (for readable distance for maximum impact) = The Maximum Readable Distance

It’s said that, for every one inch of letter height, the letters provide 10 feet of readability.

For example, letters that are 3 inches tall make a maximum impact when they are 30 feet away. However, the letters can still be seen and read from up to 100 feet away.

Installed Graphics Large Format Printing Installation Services

Installed Graphics large format printing installation services ensure the letters on your banner or signs are installed for maximum visibility. Wide-format printing makes a big impact on consumers but you want to make sure that the impact that is made is a positive one where your target audience is able to easily view and read the copy on the printed materials. Letters that are too small or too close together will not deliver the desired marketing message and will not properly brand your business thanks to the confusing letters on the large format graphics.

Learn more about large format printing for letter visibility and distance when you contact our team today.

Call Us for More Information at 314-872-3100


    Why Is Color Contrast Important On Automotive Wraps?

    Why Is Color Contrast Important On Automotive Wraps?

    Automotive wraps brand a business as other drivers on the road view the graphics on the vehicle wraps on a daily basis. When it comes to designing commercial vehicle wraps, colors play a big part in the design process and this includes taking color contrast into account. Design elements such as color contrast help to differentiate key information such as the name of the business or any contact info. However, combining such elements as red lettering on black vehicles can make the intended message hard to read instead of standing out against the color of the automotive wraps. High contrast colors enable a message to “jump out” at viewers and make a big impact. Colors that are too close to each other in their tone can make the marketing message hard to read or hard to process by other drivers.

    Color Factors In Vehicle Wraps

    It is vital to keep color factors in mind when designing vehicle wraps. Your design needs to consider how the two colors contrast with each other as the LR (light reflectance) of the colors sets the contrast.

    Some of the top contrasting color combinations include:

    • White on Black
    • Black on White
    • Black on Yellow
    • Yellow on Black
    • Blue on White

    The color of automotive wraps can create a feeling of trust as well as make a company seem bold and imaginative. Research has shown that up to 90% of snap judgments that are made about products are based on color alone (this statistic depends on the product). Plus, consumers make judgments based on what they “see” as appropriate colors for the brand.

    In other words, color contrast plays a big part in the design of commercial vehicle wraps.

    Commercial Vehicle Wraps Installation

    The installation of commercial vehicle wraps gives a professional look to the fleet vehicles that have automotive wraps placed on them. Professional installation of vehicle wraps takes the entire vehicle into account to make sure the graphics do not have any air bubbles in them as well as making sure the message of the commercial wraps is not interrupted by door handles or side mirrors on the vehicle. Vehicle wraps are a big investment that need to be properly installed to maintain a professional look over the life of the vehicle.

    Discover the best color contrast options for your fleet vehicles by contacting our design team today.

    Call Us for More Information at 314-872-3100


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