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Let Your Windows Shine: The Power of Window Graphic Advertising

by Justin Sims
Posted in Graphic Installation

When it comes to catching the attention of passersby, few things are as effective as window graphic advertising. Your windows aren’t just for letting in light—they’re a prime space to showcase your brand, products, and style. With eye-catching, high-quality window graphics, you can turn a plain storefront into a powerful marketing tool.

Take a look at the example here—featuring brands like Dolce & Gabbana, Burberry, and Prada. These window graphics not only elevate the brand’s presence but also create a stylish, visually engaging display. The seamless design draws in attention, making it impossible for anyone walking by to ignore.

Why Invest in Window Graphics?

  1. High Visibility: Window graphics are located at eye level, making them the perfect tool for grabbing attention from people walking or driving by. Whether they’re out shopping or simply passing your store, these visuals stand out.
  2. Branding Opportunity: Graphics provide a way to communicate your brand identity. By using distinct visuals, colors, and fonts that match your brand’s voice, you create a consistent and powerful brand presence.
  3. Utilize Every Inch of Space: Why let your windows sit empty? Use that space to promote your latest products, seasonal sales, or even events. It’s an easy way to transform underutilized space into a marketing powerhouse.
  4. Cost-Effective Advertising: Compared to other forms of advertising, window graphics offer a long-lasting, impactful solution. Once applied, they can be left for weeks or months, depending on your needs.
  5. Set the Mood: Beyond advertising products, window graphics can set the tone for your store. Whether you’re going for modern sophistication like these luxury brands or a more playful, energetic vibe, your windows can communicate that to potential customers before they even step inside.

How to Maximize Your Window Graphics

  • Keep It Simple: Use bold, clean imagery and concise text. You want your message to be clear from a distance, without overwhelming your audience.
  • Change it Up: Window graphics are versatile! Change your designs seasonally or for specific promotions to keep things fresh and engaging.
  • Complement Your Interior: The exterior design should align with the look and feel of your store’s interior for a cohesive experience. Think of it as giving a sneak peek of what customers can expect inside.

In a world of quick decisions and visual overload, window graphic advertising gives you a chance to stand out. Whether you’re aiming to attract new customers or reinforce your brand, letting your windows shine is an easy and effective way to do it.

Let your windows tell your story—loud, clear, and in style!

What’s on the Menu? Great Advertising with Amazing Visuals

by Justin Sims
Posted in Graphic Installation

When it comes to grabbing a customer’s attention, nothing beats a beautifully crafted menu display. Riverfront Grill showcases how effective and visually engaging signage can not only enhance the dining experience but also drive sales.

From the moment you walk up, you’re met with clear, enticing visuals, and easy-to-read text that immediately lets you know what’s on offer. The bold yet warm tones of the sign make it easy to navigate between sandwiches, sides, and sweet treats. Whether you’re picking up a quick bite or sitting down for a full meal, the combination of great food and a well-thought-out menu can make all the difference.

Why does this matter for your business? Your menu is more than just a list of items—it’s an opportunity to make an impression. Vibrant and strategically placed signage communicates quality, organization, and thoughtfulness. Riverfront Grill sets a perfect example with their attention to detail, from the illuminated logo down to the rustic, welcoming feel of the counter design.

Key Takeaways:

  • Design Matters: An attractive menu display draws attention and keeps customers engaged.
  • Clarity is Key: Organized categories make it easy for patrons to choose quickly and confidently.
  • Visual Appeal: The rustic, handcrafted look of the display complements the feel of the brand and enhances the experience.

So, what’s on your menu? It’s more than just food—it’s a part of your brand that deserves just as much attention as any other form of advertising.

Transforming Interior Spaces with Custom Murals

by Justin Sims
Posted in Uncategorized

In the realm of visual branding and interior design, custom murals have become a game-changing tool for revitalizing indoor environments. These stunning, immersive designs not only add an artistic touch but also serve as effective branding elements. At Installed Graphics, we specialize in crafting and installing custom murals that bring life to any interior, leaving a memorable impact on both visitors and customers.

The Impact of Custom Murals

Custom murals have a remarkable ability to transform the atmosphere of any space. Whether it’s an office lobby, retail store, restaurant, or hotel, these large-scale graphics create visual intrigue and immediately captivate attention. Murals communicate a brand’s personality, values, and message in a way that is both engaging and unforgettable.

Strengthening Brand Identity

Custom murals are a versatile medium for expressing a brand’s identity. Our experienced design team collaborates closely with clients to understand their vision and create murals that reflect their unique brand story. Whether it’s incorporating brand colors or showcasing iconic elements, each mural is thoughtfully designed to align with the company’s values and messaging.

Designed for Your Space

Every interior has its own distinct layout and architecture. That’s why our installation process begins with a detailed site survey, allowing us to tailor mural designs that seamlessly fit the space. Our goal is to harmoniously blend art with the room’s existing aesthetics, creating an environment that enhances the overall appeal.

Endless Possibilities

The application of custom murals is almost limitless. We’ve installed murals across a variety of settings, including corporate offices, retail outlets, healthcare facilities, educational institutions, and more. These murals can be applied to walls, ceilings, windows, floors, and other surfaces, offering endless creative potential.

Quality Materials & Expert Installation

To ensure lasting beauty and durability, we use only the highest-quality materials and apply precise installation techniques. Our skilled team meticulously installs each mural for a flawless finish, free from bubbles or imperfections. The result is a stunning piece that not only enhances the space but stands the test of time.

Final Thoughts

Custom murals are a dynamic way to transform interior spaces and elevate your brand’s presence. At Installed Graphics, we pride ourselves on creating captivating murals that enhance spaces and tell compelling stories. From initial concept to final installation, we work closely with our clients to deliver bespoke designs tailored to their unique needs. If you’re ready to transform your space with custom murals, our talented team is here to bring your vision to life. Let us help you create an inspiring, immersive environment that leaves a lasting impression on everyone who enters.

Simple Application: Bubble-Free Graphics

by Justin Sims
Posted in Graphic Installation

Preventing bubbles in signage and print applications is essential for project success. Nothing is more disheartening than creating a stunning, attention-grabbing piece of printed work only to see it ruined by unsightly bubbles during installation.

This can be highly frustrating for installers, but fortunately, there are many effective solutions available, particularly in the choice of media used by sign-makers and printers.

Drytac offers two types of bubble-free technologies within its broader range: Pattern Coated Adhesive and Air Egress Release Liner Technology. Both technologies aim to eliminate bubbles during application, but they achieve this in different ways.

First, the Dot Pattern Adhesive is used in all products within the Drytac SpotOn range. This technology integrates the bubble-free feature directly into the adhesive on each film.

The adhesive is applied in a dot pattern rather than a smooth or standard coating, allowing any air trapped during installation to escape through the negative spaces between the dots. This simplifies the installation process and prevents bubbles.

The Air Egress Release Liner, featured in several popular Drytac products such as Polar Grip Air, Polar Premium Air, and Polar Smooth 150 Air, incorporates bubble-free technology into the release liner.

This technology works by embedding micro-channel grooves into the release liner. When coated with adhesive and bonded to a face film, these grooves create channels that allow trapped air to escape, resulting in an easier, bubble-free installation.

Although these two technologies differ in their mechanisms, they both offer the same benefit: easier installation by eliminating bubbles. This is a significant advantage for users, as easy-to-apply graphics are highly desired by both installers and end users.

Stand Out from the Crowd

by Justin Sims
Posted in Graphic Installation

Stand Out from the Crowd: Differentiate Your Business with Wall Graphics

In the competitive world of business, creating a unique and memorable brand presence is crucial. One highly effective way to achieve this is through the use of wall graphics. These visually striking elements can transform any space, leaving a lasting impression on clients and employees alike. Here’s how wall graphics can help differentiate your business and elevate your brand.

What Are Wall Graphics?

Wall graphics, also known as wall decals or wall murals, are large-scale designs applied directly to walls. They can range from simple logos and slogans to intricate designs and full-scale murals. Made from high-quality vinyl, these graphics are durable, easy to apply, and can be customized to fit any space or design preference.

Benefits of Wall Graphics

1. Enhance Brand Identity

Wall graphics are a powerful way to reinforce your brand identity. By incorporating your brand colors, logo, and messaging into your office or retail space, you create a cohesive and immersive brand experience. This helps clients and employees connect with your brand on a deeper level.

2. Create a Memorable Experience

Unique and visually appealing wall graphics can turn a mundane space into a memorable experience. Whether it’s a bold mural in your reception area or inspirational quotes in your meeting rooms, these graphics can captivate attention and leave a lasting impression on visitors.

3. Improve Employee Morale

A well-designed workspace can significantly impact employee morale and productivity. Wall graphics can create an inspiring and motivating environment, fostering creativity and a positive work culture. Customized designs that reflect your company’s values and vision can make employees feel more connected and engaged.

4. Versatility and Flexibility

Wall graphics are highly versatile and can be used in various settings, from corporate offices and retail stores to restaurants and hotels. They can be easily updated or replaced, allowing you to keep your space fresh and aligned with current branding or seasonal promotions.

5. Cost-Effective Decor

Compared to traditional wall art or renovations, wall graphics are a cost-effective way to enhance your space. They provide high visual impact without the need for expensive materials or extensive labor. This makes them an ideal choice for businesses looking to make a big impression on a budget.

Designing Effective Wall Graphics

1. Reflect Your Brand

Your wall graphics should reflect your brand’s personality and values. Use your brand colors, fonts, and imagery consistently to create a cohesive look. This helps reinforce your brand identity and makes your space instantly recognizable.

2. Prioritize Simplicity and Clarity

While creativity is important, clarity should not be sacrificed. Ensure that your graphics are easy to understand and not overly cluttered. Simple, bold designs often have the most impact and are easier for people to remember.

3. Consider Your Space

Tailor your wall graphics to the specific space they will occupy. Consider the size, shape, and function of the wall. For example, a large mural might be perfect for a spacious lobby, while smaller decals might work better in hallways or offices.

4. Professional Installation

To achieve the best results, have your wall graphics professionally installed. This ensures a smooth, bubble-free application and a polished, professional look. Professional installers can also provide guidance on the best materials and finishes for your specific needs.

Real-World Examples

1. Google Offices

Google is known for its creative and vibrant office spaces. Their use of wall graphics includes playful designs, inspirational quotes, and brand-related imagery. These graphics create a dynamic and engaging environment that reflects Google’s innovative culture.

2. Retail Stores

Many retail stores use wall graphics to enhance their customer experience. From eye-catching promotional graphics to decorative elements that reflect the brand’s theme, these graphics help create an inviting and immersive shopping environment.

Conclusion

Wall graphics are a powerful tool for differentiating your business and creating a memorable brand presence. They offer numerous benefits, from enhancing brand identity and improving employee morale to providing cost-effective and versatile decor solutions. By designing impactful graphics that reflect your brand and having them professionally installed, you can transform your space and make a lasting impression on everyone who walks through your doors.

Ready to elevate your business with stunning wall graphics? Contact us today to start designing your custom wall graphics and make your space truly unforgettable! 314-872-3100

French Cleat: A cleat by any other name is not the same!

by Justin Sims
Posted in Graphic Installation

A French cleat is a popular method for hanging items on walls securely. It consists of two pieces of wood/metal or whatever sturdy material you are utilizing, each with a 45-degree bevel cut along one edge. One piece is attached to the wall, and the other is attached to the item being hung. The beveled edges interlock, providing strong support.

People use French cleats for several reasons:

  1. Strength and stability: French cleats distribute weight evenly, making them ideal for hanging heavy items like cabinets, shelves, and mirrors.
  2. Adjustability: Items hung with French cleats can be easily adjusted horizontally to ensure they are level.
  3. Versatility: French cleats are adaptable and can be used for a variety of applications, including hanging artwork, tools, and kitchen utensils.
  4. Aesthetics: The cleat itself is often hidden, giving the appearance that the item is floating on the wall.

Overall, French cleats provide a reliable and flexible solution for wall mounting, particularly for heavier or more substantial items.

 

Colored adhesives, how to maintain accuracy and quality

by Justin Sims
Posted in Graphic Installation

There are numerous reasons why you might look for colored adhesive when creating an application. Whether it’s for brand recognition or product identification requirements, colored adhesive tapes are incredibly useful.

The most common method for obtaining custom colored tape is by sourcing colored face material and then coating the adhesive on the carrier to create a colored double-sided or single-sided tape product.

While this approach can achieve the desired color and effect, it can also present some challenges. These may include the unavailability of the desired face material color and the high minimum order quantities required to produce tapes using this method.

However, Drytac offers a much easier and more efficient alternative thanks to its unique adhesive science. Drytac takes a clear carrier film such as PET, PVC, or LDPE and tints the adhesive to the desired color or shade.

This results in a colored tape that can be created in virtually any color. To further simplify the process for customers, the minimum order quantity for these custom adhesives is just one master roll, which is much more manageable than the alternative method.

Drytac’s production flexibility allows customers to provide an existing colored tape for matching or choose from Drytac’s extensive range of color swatches to select a color that best suits their application.

In conclusion, with Drytac’s adhesives, the possibilities for creativity and color are endless.

Infuse a burst of freshness into your workspace this spring

by Justin Sims
Posted in Graphic Installation

Spring offers an ideal opportunity to concentrate on the signage and displays within your retail space. Custom wall graphics can transform virtually any surface, helping you craft the desired atmosphere at an affordable cost. Regardless of your industry, there’s a way to express gratitude to your partners through distinctive wall signage.

Celebrate donors by featuring their contributions with dedicated plaques within your workplace. Chronicle your business’s journey with graphics illustrating its progress over time. Elevate motivation and inspiration among your staff with murals designed to enhance productivity.

Think beyond two dimensions – by blending custom printed graphics with stand-off acrylic panels, you can achieve a unique 3D appearance that complements your aesthetic.

Working with low-VOC Paint

by Justin Sims
Posted in Graphic Installation

How can I make sure that films will stick to walls that are painted with low-VOC paint?

According to the UASG

Many installers are grappling with a common question regarding the changing chemistry of paint, specifically the reduction of Volatile Organic Compounds (VOCs) by paint manufacturers. This alteration in paint composition has significantly impacted the ability of graphic films to adhere to these newer paints. However, there’s no need to lose hope. True to 3M’s commitment to innovation, we’ve thoroughly examined this issue and devised a solution that is both simple and cost-effective. The key lies in the preparation of the surface and dedicating a few extra minutes to test the adhesion of the chosen films. Follow our best practices to ensure a smooth and successful application of almost any wall film on nearly any painted surface.

Preparing the Surface

Start with the 3M™ Enhanced Adhesion Cleaning Method. This method, which involves an isopropyl alcohol (IPA) and water solution and two cleaning steps, will greatly increase a film’s adhesion to a low-VOC paint.

Prepare a cleaning solution with 70 percent IPA and 30 percent water (essentially rubbing alcohol) in a spray bottle.

  • Soak a clean, lint-free cloth with the cleaning solution until it is dripping wet.
  • Clean the test (or application) area with overlapping strokes. Especially in the first cleaning, you may notice some migrated paint particles on the cloth (see photo at right).
  • Thoroughly soak another clean, lint-free cloth with the cleaning solution and wash the wall again. Researchers at 3M have found that cleaning the wall TWICE with a mixture of 70 percent IPA and 30 percent water can significantly boost adhesion for nearly any wall film applied to a painted substrate.
  • Touch the wall immediately. It will feel cooler to the touch than an unwashed area, due to the alcohol in the cleaning solution. When it no longer feels cool, it is dry and you can proceed with the film adhesion test or, if you are ready, with the film installation.
Testing Film Adhesion
  • Now prepare three strips of the same film for each of the films you plan to use for a given job. You’ll need all three so you can average the results of your test.
    • Cut three 1-inch by 10-inch strips of the graphic film(s).
    • Remove about 2 inches of liner, fold down one inch, and then punch a hole in the tab you’ve created
      (see photo at right).

NOTE: It’s important to test each wall where graphics will be installed. Because paints can easily be color matched, you may not be able to tell if one wall of a room has been painted with a different formula than the others.

  • Remove the liner and apply the test strips to the cleaned surface so the punched hole is at the top. Use the 3M™ Rivet Brush RBA-1 to go over the strips three times to ensure good adhesion.
  • After 15 minutes, remove the test strips by pulling with a spring scale attached to the film strip tab. Try to pull at a rate of 1 inch every 5 seconds and observe both the value on the scale and the smoothness with which the film releases from the wall
    (see photo below).

Here is how to assess your test results:

  • Unacceptable adhesion: The film measures less than 300 grams/inch on the scale and releases with little or no resistance.
  • Acceptable adhesion: The film measures 300-1000 grams/inch on the scale and releases smoothly and consistently with some resistance. May be removable with heat/chemicals but may cause wall damage.
  • Excellent adhesion: The film measures greater than 1000 grams/inch on the scale and releases smoothly and consistently with substantial resistance. Will cause wall damage if removed.

A film that pulls inconsistently or jerkily indicates that the adhesive is not making full contact with the substrate, even if it measures in the acceptable to excellent range. We do not recommend using a film that exhibits jerky removal.

Guiding the Way: Experiential Signage and the Journey to Unforgettable Customer Experiences

by Justin Sims
Posted in Uncategorized

Guiding the Way: Experiential Signage and the Journey to Unforgettable Customer Experiences

In the dynamic landscape of customer engagement, businesses are constantly seeking innovative ways to leave a lasting impression. One often overlooked but powerful tool in creating unforgettable customer experiences is experiential signage. Beyond its traditional role of providing directions or information, signage has evolved into a key player in shaping the overall customer journey. In this blog post, we’ll explore the concept of experiential signage and how it can pave the way to unforgettable customer experiences.

  1. The Rise of Experiential Signage:
    Traditional signage serves a functional purpose, but experiential signage takes it a step further by engaging customers on a more emotional and sensory level. Explore the evolution of signage from a mere informational tool to a dynamic element that contributes to the ambiance and personality of a brand.
  2. Creating a Seamless Customer Journey:
    Experiential signage acts as a guide, leading customers through a seamless and intuitive journey. Discuss the importance of well-designed wayfinding systems that not only provide directions but also enhance the overall customer experience. Illustrate with real-life examples of businesses that have successfully implemented such systems.
  3. Branding Beyond the Logo:
    Signage is a visual representation of a brand, and experiential signage goes beyond displaying logos. Dive into the ways businesses use signage to reinforce brand identity, tell a story, and create a memorable connection with customers. Highlight the role of color, typography, and design in building a cohesive brand experience.
  4. Interactive Signage: Engaging the Senses:
    Explore the world of interactive signage that stimulates multiple senses. Discuss the impact of touch, sound, and even scent incorporated into signage to create a more immersive environment. Share examples of businesses using technology to enhance customer engagement through interactive signage.
  5. Adapting to Changing Environments:
    In a world where flexibility is key, discuss the adaptability of experiential signage to different environments and situations. Whether it’s a physical store, event space, or a virtual setting, effective signage should be versatile and capable of enhancing the customer experience across various platforms.
  6. Measuring Success: Metrics for Experiential Signage:
    How do businesses measure the success of their experiential signage efforts? Explore key performance indicators (KPIs) and analytics tools that can help businesses assess the impact of signage on customer satisfaction, brand perception, and overall engagement.
  7. Case Studies: Exemplifying Excellence:
    Showcase case studies of businesses that have successfully leveraged experiential signage to create unforgettable customer experiences. Analyze the strategies employed, the challenges faced, and the results achieved, providing readers with tangible examples to draw inspiration from.
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