Author: Justin Sims

How does wrapping a vehicle enhance your company’s image?

How does wrapping a vehicle enhance your company’s image?

Wrapping a vehicle with your company’s branding and messaging is an effective way to enhance your company’s image and promote your brand. Success depends on various factors, including your industry, target audience, and the quality of the design and execution.

Here are some considerations:

  1. Brand Recognition: A well-designed vehicle wrap makes your brand more recognizable. When people see your wrapped vehicle on the road, they are more likely to remember your company’s name, logo, and message.
  2. Professionalism: A professionally wrapped vehicle conveys a sense of professionalism and legitimacy. It shows your company is serious about its branding and image.
  3. Mobile Advertising: Vehicle wraps serve as mobile advertisements. Your message is constantly on the move, potentially reaching a broader audience than traditional advertising methods.
  4. Local Marketing: If your business operates in a specific geographic area, a wrapped vehicle  serves as a localized marketing tool, especially if your service involves traveling to customer locations.
  5. Competitive Advantage: A well-designed wrap helps you stand out from the competition and create a memorable impression on potential customers.
  6. Consistency: Vehicle wraps should align with your overall branding and marketing strategy to maintain consistency in how your company is perceived.

It’s imperative your design is well thought out and professional. A poorly executed wrap can have a negative impact on your company’s image. Additionally, consider the cost, maintenance, and potential wear and tear on the vehicle.

What are the differences between the Industry standard 3M IJ180 and the new 3M IJ280?

3M™ IJ180 vs 3M™ IJ280 Vinyl

Installed Graphics compares the two for you in one simple page.

  • 3M™ IJ180: Is a durable, cast vinyl film designed for long-term outdoor use. It has a lifespan of up to 10 years and is known for its resistance to UV radiation and tough weather conditions. It's has been a reliable choice for vehicle wraps and outdoor graphics for many years.
  • 3M™ IJ280: IJ280 is another cast vinyl film from 3M, but it is generally considered to be less durable compared to IJ180. It's designed for medium-term applications and typically has a lifespan of around 5-7 years. While it's still a good choice for outdoor use, it may not be as long-lasting as IJ180.
  • 3M™ IJ180: Is known for its excellent conformability, making it a preferred choice for wrapping vehicles and applying graphics to complex curves and contours. It can stretch and conform to irregular surfaces with ease.
  • 3M™ IJ280: Offers good conformability, it may not be as flexible as IJ180. It's more suitable for flat or slightly curved surfaces.  IJ280 tends to conform better at room temperature.
  • Both films come with 3M's proprietary Controltac™ and Comply™ adhesive technologies, which help with ease of application and bubble-free installation. They allow for repositioning during application, which is especially important for large-scale graphics.
Finish Options:
  • Both IJ180 and IJ280 are available in a variety of finishes, including gloss, matte, and satin, to suit different design preferences.
  • Both vinyl films are compatible with solvent, latex, and UV-curable ink systems, making them versatile choices for various printing methods.
  • 3M IJ180 is generally considered a premium product, and it tends to be more expensive than IJ280. The choice between the two may depend on your specific project requirements and budget constraints.
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