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Working with low-VOC Paint

How can I make sure that films will stick to walls that are painted with low-VOC paint?

According to the UASG

Many installers are grappling with a common question regarding the changing chemistry of paint, specifically the reduction of Volatile Organic Compounds (VOCs) by paint manufacturers. This alteration in paint composition has significantly impacted the ability of graphic films to adhere to these newer paints. However, there’s no need to lose hope. True to 3M’s commitment to innovation, we’ve thoroughly examined this issue and devised a solution that is both simple and cost-effective. The key lies in the preparation of the surface and dedicating a few extra minutes to test the adhesion of the chosen films. Follow our best practices to ensure a smooth and successful application of almost any wall film on nearly any painted surface.

Preparing the Surface

Start with the 3M™ Enhanced Adhesion Cleaning Method. This method, which involves an isopropyl alcohol (IPA) and water solution and two cleaning steps, will greatly increase a film’s adhesion to a low-VOC paint.

Prepare a cleaning solution with 70 percent IPA and 30 percent water (essentially rubbing alcohol) in a spray bottle.

  • Soak a clean, lint-free cloth with the cleaning solution until it is dripping wet.
  • Clean the test (or application) area with overlapping strokes. Especially in the first cleaning, you may notice some migrated paint particles on the cloth (see photo at right).
  • Thoroughly soak another clean, lint-free cloth with the cleaning solution and wash the wall again. Researchers at 3M have found that cleaning the wall TWICE with a mixture of 70 percent IPA and 30 percent water can significantly boost adhesion for nearly any wall film applied to a painted substrate.
  • Touch the wall immediately. It will feel cooler to the touch than an unwashed area, due to the alcohol in the cleaning solution. When it no longer feels cool, it is dry and you can proceed with the film adhesion test or, if you are ready, with the film installation.
Testing Film Adhesion
  • Now prepare three strips of the same film for each of the films you plan to use for a given job. You’ll need all three so you can average the results of your test.
    • Cut three 1-inch by 10-inch strips of the graphic film(s).
    • Remove about 2 inches of liner, fold down one inch, and then punch a hole in the tab you’ve created
      (see photo at right).

NOTE: It’s important to test each wall where graphics will be installed. Because paints can easily be color matched, you may not be able to tell if one wall of a room has been painted with a different formula than the others.

  • Remove the liner and apply the test strips to the cleaned surface so the punched hole is at the top. Use the 3M™ Rivet Brush RBA-1 to go over the strips three times to ensure good adhesion.
  • After 15 minutes, remove the test strips by pulling with a spring scale attached to the film strip tab. Try to pull at a rate of 1 inch every 5 seconds and observe both the value on the scale and the smoothness with which the film releases from the wall
    (see photo below).

Here is how to assess your test results:

  • Unacceptable adhesion: The film measures less than 300 grams/inch on the scale and releases with little or no resistance.
  • Acceptable adhesion: The film measures 300-1000 grams/inch on the scale and releases smoothly and consistently with some resistance. May be removable with heat/chemicals but may cause wall damage.
  • Excellent adhesion: The film measures greater than 1000 grams/inch on the scale and releases smoothly and consistently with substantial resistance. Will cause wall damage if removed.

A film that pulls inconsistently or jerkily indicates that the adhesive is not making full contact with the substrate, even if it measures in the acceptable to excellent range. We do not recommend using a film that exhibits jerky removal.

Guiding the Way: Experiential Signage and the Journey to Unforgettable Customer Experiences

Guiding the Way: Experiential Signage and the Journey to Unforgettable Customer Experiences

In the dynamic landscape of customer engagement, businesses are constantly seeking innovative ways to leave a lasting impression. One often overlooked but powerful tool in creating unforgettable customer experiences is experiential signage. Beyond its traditional role of providing directions or information, signage has evolved into a key player in shaping the overall customer journey. In this blog post, we’ll explore the concept of experiential signage and how it can pave the way to unforgettable customer experiences.

  1. The Rise of Experiential Signage:
    Traditional signage serves a functional purpose, but experiential signage takes it a step further by engaging customers on a more emotional and sensory level. Explore the evolution of signage from a mere informational tool to a dynamic element that contributes to the ambiance and personality of a brand.
  2. Creating a Seamless Customer Journey:
    Experiential signage acts as a guide, leading customers through a seamless and intuitive journey. Discuss the importance of well-designed wayfinding systems that not only provide directions but also enhance the overall customer experience. Illustrate with real-life examples of businesses that have successfully implemented such systems.
  3. Branding Beyond the Logo:
    Signage is a visual representation of a brand, and experiential signage goes beyond displaying logos. Dive into the ways businesses use signage to reinforce brand identity, tell a story, and create a memorable connection with customers. Highlight the role of color, typography, and design in building a cohesive brand experience.
  4. Interactive Signage: Engaging the Senses:
    Explore the world of interactive signage that stimulates multiple senses. Discuss the impact of touch, sound, and even scent incorporated into signage to create a more immersive environment. Share examples of businesses using technology to enhance customer engagement through interactive signage.
  5. Adapting to Changing Environments:
    In a world where flexibility is key, discuss the adaptability of experiential signage to different environments and situations. Whether it’s a physical store, event space, or a virtual setting, effective signage should be versatile and capable of enhancing the customer experience across various platforms.
  6. Measuring Success: Metrics for Experiential Signage:
    How do businesses measure the success of their experiential signage efforts? Explore key performance indicators (KPIs) and analytics tools that can help businesses assess the impact of signage on customer satisfaction, brand perception, and overall engagement.
  7. Case Studies: Exemplifying Excellence:
    Showcase case studies of businesses that have successfully leveraged experiential signage to create unforgettable customer experiences. Analyze the strategies employed, the challenges faced, and the results achieved, providing readers with tangible examples to draw inspiration from.

Retail Graphics Play A Huge Role In Sales

Retail Graphics Play A Huge Role In Sales

Catching the attention of consumers is an important step in generating sales. One aspect of marketing that many businesses don’t utilize to close sales is retail graphics. Companies that use vinyl window graphics have a creative advantage that helps them stand out from the crowd. A bright and attractive sign isn’t enough because customers on the go don’t always have time to go into a store to learn more information about a business. Our graphic installers team is here to help grab the attention of customers with a sign or poster that quickly and effectively conveys the selling points of your business.

The Benefits of Using Retail Signage to Drive Sales

Retail businesses are in a very competitive marketplace and need to use every advantage at their disposal to drive sales growth. Here are some of the ways retail signage can play a huge role in sales:

  • Promote deals and special offers – Vinyl window graphics give your marketing efforts an extra boost by promoting special offers and deals to potential customers. A well placed, and creatively designed, window graphic that advertises a special offer can bring curious shoppers into your business.
  • Not limited to retail window graphics – Retail graphics can be “on the go” with your sales team around town. Our graphic installers can place vinyl window graphics on company cars and vans and even on personal vehicles. Let your target audience know about your services, and where to find your business, as your team travels around town.

Retail Graphics Create Curiosity

Retail graphics create a sense of curiosity among consumers. They allow customers to see part of the inside of your business while still leaving something to the imagination. If a potential customer is intrigued by your graphics, while not being able to see all the way inside the business, there is a good chance they will come through the door to get more information. Getting people inside your business builds brand awareness and also increases the chances of a sale. Eye-catching window graphics are intriguing to consumers and an effective tool to increase sales and build customer loyalty.

Professional Graphic Installers

Contact our expert team of graphic installers for more information about putting vinyl window graphics to work for your business.

Call Us for More Information at 314-872-3100

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