There are plenty of reasons to consider adding advertising to your car, truck, trailer, or even your bus, boat, motorcycle, or aircraft!

According to a study by 3M, fleet graphics are the most cost-effective outdoor advertising medium available, delivering greater value on a cost-per-thousand impressions basis than television, magazines, newspapers, prime-time television, radio, and outdoor billboards!

Another study found that vehicle lettering, car wraps, and similar graphics are as effective as they are economical. Their research showed that:

97% of survey respondents recalled the vehicle graphic on the truck.
98% thought the vehicle ads created a positive image of the advertiser.
96% believed fleet graphics had more impact than billboards.
One of the attractive features of vehicle graphics is their flexibility. They allow you to choose from a range of options depending on your business needs and marketing budget. Consider the following three primary vehicle graphic options: 

• Vehicle Lettering: This is the simplest and most economical choice. Vinyl letters and numerals can be applied to your vehicle. Use this option if your vehicles are not the primary promotional medium for your business but complement other advertising methods well. Most marketers use vehicle lettering to spell out their company name, slogan, phone number, address, and web address. These letters can be designed, fabricated, and installed quickly. They are often placed over side and rear windows for good contrast and excellent readability.
• Partial Vehicle Wraps: These wraps cover part of your vehicle with a promotional message. They offer a higher visual impact than vehicle lettering but are less expensive than full wraps. They are a great option if your vehicles are extensively used for sales, service, or delivery calls.
• Full Vehicle Wraps: These wraps deliver maximum visual impact by covering all four sides of your vehicle, and may even extend to the roof and bumpers. They are more expensive but are still less costly than a custom paint job. Full wraps are often used by businesses whose vehicles are their main option for promotions, such as carpet cleaning, HVAC, and florist vans. They can also provide a protective layer to your vehicle’s finish. Full vehicle wraps are also readily removable, making them suitable for leased vehicles or promotional purposes during events. Some companies even extend their designs to side and rear windows using perforated window graphics for additional visibility.

In conclusion, vehicle graphics offer a cost-effective and impactful way to promote your business, with options to suit various budgets and marketing needs.

The rise of the food truck industry is happening at a frantic pace. Branding and re-branding has become a major business for Installed Graphics, Inc. Here are several things that have contributed to it:

Affordability: Food trucks offer freshly prepared food at lower prices than traditional brick-and-mortar restaurants. This affordability makes them attractive to a broad range of customers.

Flexibility: Food trucks can quickly adapt to changing trends and consumer preferences. They can be wrapped and re-wrapped to fit today’s trends.

Accessibility: Food trucks can go to where the customers are, and with auxilary signage, can make their presence known immediately.

Social Media and Technology: The advent of social media has played a significant role in the success of food trucks. Many trucks use platforms like Twitter, Instagram, and Facebook to announce their locations, share daily specials, and engage with their customers. That’s why a freshly wrapped food truck has such social media appeal!

Low Overheads: Operating a food truck typically involves lower overhead costs than running a traditional restaurant. Also, it is a traveling adverstisement. There’s no need for expensive real estate, dining space, or extensive staffing. This allows food truck owners to invest more in quality ingredients and maintain competitive pricing, while presenting a professionally wrapped vehicle that advertises itself.

Popularity at Events: Food trucks are often invited to participate in events, festivals, and markets, further increasing their visibility and customer reach.

The rise of the food truck industry is a testament to the evolving preferences of consumers, and the entrereneurial spirt of their owners. Installed Graphics, Inc. is excited to be involved with this industry at such a dynamic time.