What Are The Latest Large Format Printing Trends?

Due to the downward trend in the popularity of magazines and newspapers, the printing industry has seen a decrease in the demand for these services. On the other hand, wide format printing has grown in popularity and this printing method includes a wide variety of services including corporate wall lettering, advertising banners, and graphics on the sides of buildings such as the image of the Stanley Cup on the outside of the Enterprise Center. Large format printing trends, such as wide-format printing, are in huge demand. In fact, the demand for this printing trend was recently spotlighted in an article in the St. Louis Business Journal. According to the article, wide format printing is up 58% this year and it is expected to grow an average of 9.4% over the next two years.

Wide Format Printing Market Trends

Wide format printing market trends include:

• New applications such as fabric-based signage and nonwoven wall graphics are rising in popularity. Soft signage is popular because it is lightweight and flexible. Printed fabric based media can be used for flags, banners, trade show graphics, and wall murals.
• Customization is in demand as printers execute shorter print projects to meet client demands as well as transition smoothly between media rolls.
• Mobile apps allow printers to remotely monitor print projects, as well as receive alerts, so their employees can multi-task and work on other projects.
• Illuminated displays are bright and eye-catching advertisements that are also cost-effective. The LED technology, combined with print media advancements, make this a very popular advertising choice.
• Advancements in printing technology have resulted in faster turnaround times. Faster printers, with automated processes, have helped the print industry meet the growing demand for quicker turnaround times.

Installed Graphics Printing Services With Installation

Installed Graphics provides high-quality printing services for businesses of all sizes. In addition, our experienced installation team makes sure your printed graphics are installed and displayed in a manner that makes the maximum visual impact on consumers. The installation process is an important step because the installed graphics need to remain durable over time. When installing wide-format graphics outside, our printing services team makes sure the graphics can withstand any type of weather while remaining colorful and eye-catching at all times.

Put the latest large format printing trends to work for your business by contacting our experienced printing team today.

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Will A Car Wrap Hide Hail Damage And Scratches?

If you are going to invest time and money into a car wrap for your business, you will want to keep it free from damage and scratches to the body as well as the paint on the vehicle. Thankfully, vehicle wraps can be applied over a car even if it has suffered any type of hail damage or scratches. This includes hail damage and scratches in the paint of the vehicle. Automotive wraps can be applied over the scratches and hail damage as they are designed to shrink down and form a tight contour around the hull no matter the current condition of the vehicle. While a car wrap can be placed over damage and scratches in the hull of the vehicle, there is a good chance that the damage will show through the vinyl wrap. In fact, the vinyl wrap attaches so closely to the hull that it can make hail damage and scratches even more noticeable to the public. Automotive wraps adhere so closely to the vehicle that it will eventually conform to the groove in the vehicle created by the damage.

Should My Car Be Repaired Before Applying The Vehicle Wrap?

Here are the reasons your car should be repaired before vehicle wraps are applied:

• A vinyl vehicle wrap is really just a big sticker. Car paint scratches are often visible under car wraps since they follow the contour of the car including any scratches or hail damage. You don’t want the damage under automotive wraps to catch the attention of customers.
• A vehicle that has peeling paint can be a challenge for vinyl vehicle wraps as the peeling paint can cause the wrap to not properly stick to the vehicle. This can result in air pockets and wrinkles in the vinyl vehicle wrap.
• Once a vinyl vehicle wrap is professionally installed on a car, it will prevent the vehicle from suffering any future damage by protecting the original paint job from any further dents or scratches.

Automotive Wraps Will Protect Your Vehicle

Automotive wraps protect a vehicle from outside forces such as dirt, dust, oil, road debris and hail damage that can stain a vehicle as well as dent or scratch its exterior. In addition, vehicle wraps help to keep the resale value of the car from decreasing thanks to the protection it provides the vehicle from dents and scratches on the original paint job of the vehicle. Once the decision is made to remove the car wrap, the appearance of the vehicle under a car wrap will be in the same condition it was when the automotive wrap was placed over the exterior of the vehicle.

Put a car wrap to work hiding hail damage and scratches on your vehicle by contacting our design and installation team today.

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Matte Vs Chrome Car Wraps? What’s Trending?

Vehicle wraps continue to grow in popularity and two of the most popular options are matte and chrome. Each option has advantages over the other choice.

• Matte vinyl vehicle wraps do not give the traditional shiny look of a vehicle wrap. Instead, matte wrapping has a sleek and non-reflective appearance that gets attention because of the understated overall appearance of the vehicle.
• On the other hand, chrome car wraps are shiny to the point that they are almost mirror-like thanks to their reflective appearance. A professional installation team can make the finish of chrome car wraps look almost exactly like real chrome.

The care of both types of vinyl wraps involve certain tasks to keep them in their best condition:

• Matte vinyl vehicle wraps need to be cleaned about twice a month to get rid of dirt or dust or road debris that can damage or stain the wrap. Hand washing is the best option since a car wash machine can damage the wrap.
• Chrome wrapping is resistant to substances like oil and dirt but chrome car wraps can be damaged by scratches or cuts that are hard to remove.

While chrome car wraps look fantastic, matte vinyl vehicle wraps are a better option if the vehicle is going to be a primary mode of transportation and not a vehicle that is mostly used for display purposes.

Pros And Cons Of These Types of Vehicle Wraps

When it comes to these two vehicle wraps, each one has pros and cons to their use:

• Pro – Matte vinyl vehicle wraps are the better choice when heading out on the road because any dirt or road debris is easy to wash off and does not damage the wrap
• Con – Matte vinyl vehicle wraps are not as “high end” in their appearance and their appearance is subdued enough that some people only regard this vehicle wrap as a simple advertising method
• Pro – Chrome car wraps give the appearance of luxury and provide a sleek appearance that makes the vehicle wrap look more expensive than its actual price
• Con – Chrome car wraps can be damaged easily by scratches that appear in the vinyl since they are not able to easily be removed

Vinyl Vehicle Wraps For High-End Cars

Depending on the type of high-end cars having vinyl vehicle wraps placed on them, the cars can look even more expensive thanks to the vinyl vehicle wraps. They can give the cars a look that is expensive, sexy or professional and vinyl vehicle wraps can even make a car look brand new because vehicle wraps cover the old paint job on the car as well as any scratches or cuts in the existing finish of the car. Vinyl vehicle wraps for high-end cars can completely transform the look and feel of any type of vehicle on the market.

Contact us today to determine if matte vinyl vehicle wraps or chrome car wraps are the best options for your vehicle.

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Where Can I Buy Car Wraps?

Car wraps make a big impression on customers as well as a positive impact on sales for a company. However, not many people know where to buy car wraps for their fleet vehicles. The easiest way to buy car wraps is to visit an experienced graphics company (such as Installed Graphics) that handles the entire vehicle wrap process including the design, printing and installation of the car wrap by experienced wrap installers.

An equally valid way to buy car wraps is online. It is important to know the overall goals and specifications for the wrap before making a purchase. Is the vehicle wrap being used to brand a business or is it being used to promote a sale or a product? In addition, will wrap installers place the vehicle wrap on the same type of vehicles or different makes and models? Your design options might be limited if you are not a graphic designer since ordering a car wrap online often does not include graphic design services. Plus, do you have the skills to install the car wrap once it is delivered or will you need to find someone to handle that task for you?

Find a graphics company that offers customer consultations for online customers to get the best design possible. Also, find an online company with a clearly defined design, printing and installation process to make sure your vehicle wraps are professionally designed, printed and installed.

Vehicle Wrap Printers Will Design, Print & Install

Here are the reasons it is important to find vehicle wrap printers to design, print and install car wraps:

• Having a car wrap installed on a vehicle is not as simple as placing the vehicle wrap on top of the fleet vehicle. The car wrap needs to be trimmed once it is placed so it will properly fit on the vehicle.
• The design is key to a successful car wrap because it needs to contain the desired information but not be so busy that other drivers on the road cannot process the information.
• It is best to find one company that will design, print and install the vehicle wrap because there will be more quality control steps along the way instead of multiple hands, and companies, handling the vehicle wrap installation process.

Professional Car Wrap Installers Notice The Little Details

It is best to choose an experienced company because professional car wrap installers notice the little details when it is time to install the vehicle wrap. Professional car wrap installers know how to make sure the car wrap does not cover the car handles or the side mirrors of the car. In addition, professional car wrap installers know where the gaps are located on the design of a car and they make sure the design of the vehicle wrap takes those gaps into account so the car wrap looks smooth in appearance when it is placed on the vehicle.

Learn more about the process of buying a car wrap by contacting our expert design and installation team today.

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Are Vehicle Wraps & Graphics Tax Deductible?

Vehicle wraps and graphics are a great advertising tool that brand a business through colorful graphics and enticing text. Some businesses are not sure about spending the money to have vehicle wraps and vehicle graphics placed on a vehicle unless they are able to deduct the vehicle wrap installation on their taxes. Are vehicle wraps and vehicle graphics tax deductible? The answer is a solid “maybe”.

A tax adviser can let a person know if a vehicle wrap on a personal vehicle is tax deductible. The tax adviser has first hand knowledge about tax laws and can guide a person in the right direction. Don’t have a tax adviser? Review IRS Publication 463 (Chapter 4) for an in-depth look at car allowances and deductions for personal vehicles as well as the distinction between personal use of a vehicle and business use of a vehicle. Simply putting vehicle graphics on a personal vehicle does not count as tax deductible if the car is still used for personal matters. IRS Publication 535 (Chapter 11) says a vehicle wrap is likely tax deductible as an advertising expense for a business if it clearly advertises the brand and promotes the business on a vehicle associated with the company. We are not tax experts so, as mentioned earlier, consult with a tax adviser for more in-depth advice.

Vehicle Graphics & Wraps For Advertising Your Business

Vehicle graphics and vehicle wraps advertise your business in multiple ways:

• A vehicle wrap is a mobile billboard that is able to get exposure with multiple audiences each day because the vehicle wrap is able to travel to different parts of town on a daily basis as opposed to a traditional billboard
• Vehicle wraps can deliver important information about a business in easy to understand text and graphics such as the business name, logo and contact information or social media platforms
• Vehicle graphics and vehicle wraps can be updated to promote a specific event and sale or they can keep delivering the same information to increase the branding of the company

Vehicle Wrap Installation, Printing & Design Services

Vehicle wrap installation, printing and design services should be handled by an experienced and knowledgeable vehicle wrap design and installation company. Vehicle graphics need to walk a fine line between being colorful and eye-catching and being so busy with too many colors and too much text that the marketing message cannot be easily understood in the limited time another driver has to view and process the information on the vehicle wrap. Ask the company you have in mind for examples of actual vehicle wrap installation, printing and design services they have handled in the past so you will have a better idea of the results you can expect from a vehicle wrap.

Take advantage of this tax deductible advertising method by contacting us today.

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How To Care For Vehicle Wraps After Installation

Vehicle wraps brand a business and market it to the public while they are driving on the road. Car wraps have eye-catching graphics and deliver the information companies want to share about their business with consumers. Once a vehicle wrap is designed and installed, it is up to your company to practice vinyl vehicle wrap care in order to keep the wrap in good shape and not scratched or ripped or with any other kind of damage that can impact the effectiveness of the fleet wrap. While car wraps are cost effective and only need to be paid for once (as opposed to traditional billboards and other advertising methods), proper vinyl vehicle wrap care is necessary to ensure a long life for this mobile advertising investment.

Vinyl Vehicle Wrap Care

Here are some tips for your company when it comes to vinyl vehicle wrap care:

• The graphics on the vehicle wraps should be cleaned on a regular basis so consumers can better see them and get a quality image of your business.
• Car wraps represent the brand of a company. If consumers see a vehicle that is not clean/with graphics that are hard to read, they will not expect much from your business or services.
• Properly cleaning the graphics extends their life by protecting them from the elements and pollutants like tar and oil.
• If vehicle wraps are branding a food and beverage company or a cleaning company, dirty graphics will not give customers much faith in the cleanliness of your services or products.

Keep Car Wraps Looking Their Best

It is in your best interest to keep your car wraps looking their best at all times. For many consumers, the first impression they will get of your company is the car wraps graphics. Don’t risk making a bad first impression because you don’t feel like cleaning the vehicle today. Plus, vinyl vehicle wrap care helps prolong the life of vehicle wraps by keeping them looking as new and fresh as they did when the graphics were first placed on the fleet vehicles. Car wraps are a 24/7 marketing opportunity for businesses that are willing to take the time to maintain them on a regular basis.

Learn more about the proper steps for caring for vehicle wraps when you contact our staff today.

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Preparing Your Vehicle for Successful Vehicle Wraps

Vehicle wraps brand a business and keep your company top of mind when it comes to your products and services. Vinyl car wraps can completely cover a fleet vehicle or they can cover half of a company vehicle. No matter the size of the vinyl vehicle wraps picked by your company, the result is a 24/7 mobile advertising opportunity thanks to the ability of the vehicle wrap to travel to different parts of your advertising area on a daily basis. However, the decision to create a vehicle wrap is not an overnight task. It takes planning of what will be included on the vehicle wrap and then the process of designing the wrap before it is placed on a vehicle. Once the design for the vehicle wrap is finalized, there are steps that need to be followed when preparing the vehicle for successful placement of the vinyl vehicle wrap.

Prepping For Vinyl Car Wraps

Here are the steps to follow when preparing to place vinyl car wraps:

• The day before the placement, the vehicle must be washed with detergent and water to remove dirt while also allowing the areas where vinyl vehicle wraps will be placed to dry before the placement is performed.
• After the vehicle surface is washed, the next step is to solvent wipe the surface. While most surface dirt will be removed, the vehicle will need to have contaminants such as grease, tar, wax and oil removed before the vehicle wrap is ready to be placed.
• To remove any remaining residue on the vehicle, it should be wiped with isopropyl alcohol (70%). After the alcohol is placed on the vehicle, it should be wiped dry before it evaporates. This step is performed right before vinyl car wraps are placed in order to eliminate any airborne contaminants that settled on the vehicle.

Vinyl Vehicle Wraps Installation

The installation process of vinyl vehicle wraps should only be handled by trained professionals experienced in the prep process described above as well as the actual placing of vinyl car wraps on a vehicle. The placing of a vehicle wrap needs to be handled carefully so the wrap meets properly without any gaps, bubbling or seams being visible to anyone that is viewing the wrap. Any vinyl vehicle wraps with these issues will need to be addressed and this could cost more money in the long run.

Contact us today to make sure your vehicle wrap prep process is handled correctly and professionally.

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Vehicle Wraps Get Your Business The Maximum Mobile Exposure

According to the American Trucking Association, vehicle wraps leave 98% of customers with a positive image of a company. However, simply having your company vehicles covered in a fleet wrap is not enough to create an effective mobile advertising campaign. One simple step is keeping the vehicle clean and looking new when it is on the road. Don’t make a dirty vehicle the lasting image for your company because this makes consumers think your business is unprofessional. Another step in effectively using vehicle wraps for mobile advertising is parking the vehicle in high traffic areas. Using your vehicle to advertise your company on the road, with a fleet wrap, is called mobile advertising for a reason! Get your vehicle out and about to get the attention of customers. Rush hour in the morning or the afternoon is the perfect opportunity to gain exposure using vehicle wraps.

Benefits Of Mobile Advertising Your Business Vehicles

Mobile advertising benefits your business in a number of ways:

Fleet Wrap Design, Printing & Installation Services

Once you decide it is time to use fleet wrap design, printing and installation services for your company vehicles, you need to choose a business experienced in professionally designing and installing vehicle wraps. Mobile advertising is a big part of the marketing strategy of many companies. A professionally designed, printed and installed fleet wrap gives your business instant credibility to drivers on the road as it makes your company look like it is ready to earn their business. Ask the company you want to use for examples of their past work so you can be sure they provide the results you desire when it comes to vehicle wraps.

Get the mobile exposure you desire from vehicle wraps by contacting our experienced design and installation team today.

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Vehicle Wrap Tips For Franchises

Vehicle wraps create awareness of a company and its services, When it is time for the fleet wrap installation process, there are certain tips franchise locations need to follow:

• Design Process – Franchise owners have access to corporate logos as well as other marketing materials. They need to choose an experienced team that has designed franchise vehicle wraps for multiples makes and models of vehicles. The designer needs to understand how to properly place the marketing materials in challenging areas on the vehicle including any curved areas.
• Materials – The wrap company picked to design and install vehicle wraps needs to know the correct high-quality vinyl to use on the vehicle. Different types of vinyl are used on surface areas and on curved areas. Inferior materials do not last and they don’t look like they belong on the vehicle.
• Printing – Building a local franchise means using the correct colors on franchise vehicle wraps to ensure the logo and branding matches the national marketing message.
• Fleet wrap installation – Professional fleet wrap installation means the company that installs franchise vehicle wraps knows how to properly install the vinyl wrap without causing bubbles, wrinkles, uneven seams or tears. The company should be experienced enough to ensure the vehicle wrap is consistent in appearance and not uneven anywhere on the vehicle.

Important Tips For Franchise Vehicle Wraps

When it comes to designing franchise vehicle wraps, here are some important tips to ensure a superior return on investment (ROI):

• Vehicle wraps are an advertising technique and need to be treated as such. Don’t waste valuable space on the vehicle with information that is not relevant to customers learning more about the business.
• Don’t overload the vehicle with too much information. Drivers have a limited amount of time to process information provided by the fleet wrap. Keep the design and text easy to understand and the information will make a business top of mind to consumers.
• When it comes to the information on franchise vehicle wraps, the text and graphics need to tell consumers how to locate a business and the services they provide. Important information to be shared includes the name of the company, any social media platforms and the phone number of the business.

Professional Fleet Wrap Installation On Large & Small Fleets

Professional fleet wrap installation is possible on both large and small fleets. Vehicle wraps are a 24/7 advertising force for businesses which means the franchise vehicle wraps need to be designed and installed by a professional fleet wrap installation team that is experienced in placing fleet wraps on vehicles of all shapes and sizes. It is also important that the vehicle fleet wrap company keeps the needs of the franchise owner in mind in order to properly match the branding and message of the parent company.

Put these vehicle wrap tips to work for your franchise when you contact us today.

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